Turning Your Vision into Market-Ready Products with Fail-Proof Product Design and Branding
SoyStudio is a leading product marketing, branding, and development firm with offices in Los Angeles, Seoul and Tokyo. We transform bold visions into market-ready products built to win.
We specialize in creating fail-proof products that stand out and thrive in competitive markets.
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In 2010, Jinup Son founded SoyStudio, bringing years of expertise in product design, branding, and product development for top-tier clients like BMW, Seiko Epson, Simplehuman, HP, and Sennheiser. The journey was challenging—each project had its own hurdles, and failure was a constant companion. But with every setback came valuable lessons. After over a decade of innovation and adapting to diverse client demands, SoyStudio honed its ability to anticipate and eliminate failure through strategic solutions.
Today, SoyStudio uses this hard-earned expertise to help entrepreneurs and startups thrive. We specialize in turning visions into market-ready products by offering a full range of services, from product design and branding to product development and product strategy & growth. Every product we create is built to succeed from the start, ensuring market success.
Our Work
At SoyStudio, our work is built on years of experience in design, branding, and product development. We believe that success comes from overcoming challenges, and we’ve transformed obstacles into lasting, innovative solutions that drive market-ready products and brand growth.
Epson QL 4K HDR High-Lumen 3LCD Laser Projector – A SoyStudio Design Milestone We’re excited to introduce the Epson QL, a premium 4K HDR laser projector designed by SoyStudio. This isn’t just another projector—it’s a bold leap forward in Epson’s high-end lineup and a true reflection of our passion for iconic, meaningful design. With its distinctive octagonal silhouette, the QL makes an unforgettable visual impact. Its elegant two-tone finish blends seamlessly into luxury interiors, balancing cutting-edge technology with timeless aesthetics. From the start, our goal at SoyStudio was clear: create a product that not only performs at the highest level but also transforms the space around it. The QL isn’t just functional—it’s a statement piece, designed to elevate both the user experience and the environment. We're incredibly proud that the Epson QL has been recognized with the prestigious iF Design Award 2025, a testament to the innovative spirit and design excellence behind this project. This project marks an important milestone for us, and we’re proud to share a design that truly embodies our creative vision and commitment to excellence.
Epson's EcoTank transformed the printer market, and SoyStudio enhanced this innovation by designing a seamless refilling system for the next generation of printers.
SoyStudio branded a bio-cosmetic line for active seniors, balancing sophistication with functionality. We handled everything from brand strategy to product design, ensuring it resonated and highlighted its advanced biotechnology.
SoyStudio partnered with Epson's Japan team, offering research, concept development, and user testing to refine their home photo printer and establish new design directions for Colorio.
Dr. Clo is a revolutionary odor removal product in Korea, and SoyStudio played a key role in its success. We crafted the brand image, designed the campaign, handled advertisement planning and execution, and managed all creative works, ensuring a strong market presence and impactful messaging.
MDI ENT, a thriving foreign model management business based in South Korea, enlisted us to create branding for their expansion into new sectors. We analyzed market evolution over the past decade and crafted designs and visual elements that align with current trends and the specific needs of the Korean market.
Haim International, a leading beauty medicine brand in the heart of Korean commerce, Gangnam, entrusts SoyStudio with their ongoing branding and product design development. Through our long-standing partnership, we have helped Exovair maintain a competitive edge in the beauty market by continuously innovating their product packaging, exhibition presence, and overall visual identity.
At SoyStudio Seoul, we led the creative charge for the Olympic special edition packaging of POWERADE, an official sponsor of the 2018 PyeongChang Winter Olympics. Our mission was to craft a distinctive design that not only captured the spirit of the Olympics but also showcased POWERADE’s dedication to supporting athletes on this global stage.
OZINI, a unique snack combining squid with three types of cheese, needed to stand out. SoyStudio delivered with package design, sales description, character design, and photography, creating a distinctive look that captures attention and boosts its market impact.
We designed furniture and spatial solutions for Gemdale's youth rental housing, backed by one of China’s top construction companies. Our expertise, paired with an understanding of modern youth lifestyles, allowed us to create functional, aesthetically pleasing spaces. Together with Gemdale, we aimed to elevate rental standards, offering spaces that reflect the dynamic lives of young people.
We had the chance to design the debut product for ICOCO, a brand that began with masks and expanded into lifestyle health products. For their first wet wipes, we focused on conveying safety and cleanliness—essential qualities for everyday items. Our design approach combined bold, innovative elements with a strong emphasis on eco-friendliness, visually highlighting the product’s environmental benefits.
Daeyum is a pioneering semi-cooked food brand that elevates the traditional pork barbecue experience. By expertly seasoning with salt, they offer a unique and flavorful dining experience that sets them apart in the food market. SoyStudio was entrusted to develop and enhance every aspect of Daeyum’s brand identity.
Epson QL 4K HDR High-Lumen 3LCD Laser Projector – A SoyStudio Design Milestone We’re excited to introduce the Epson QL, a premium 4K HDR laser projector designed by SoyStudio. This isn’t just another projector—it’s a bold leap forward in Epson’s high-end lineup and a true reflection of our passion for iconic, meaningful design. With its distinctive octagonal silhouette, the QL makes an unforgettable visual impact. Its elegant two-tone finish blends seamlessly into luxury interiors, balancing cutting-edge technology with timeless aesthetics. From the start, our goal at SoyStudio was clear: create a product that not only performs at the highest level but also transforms the space around it. The QL isn’t just functional—it’s a statement piece, designed to elevate both the user experience and the environment. We're incredibly proud that the Epson QL has been recognized with the prestigious iF Design Award 2025, a testament to the innovative spirit and design excellence behind this project. This project marks an important milestone for us, and we’re proud to share a design that truly embodies our creative vision and commitment to excellence.
The Brands We’ve Worked With
Three proven ways we can help YOU
01 Product Strategy & Growth
We craft product strategies that define your product’s unique selling points (USPs) and position it for success in both online and offline markets. Our expertise includes developing strategic roadmaps for future growth, ensuring your product stands out and scales effectively. Learn more
02 Branding
Branding shapes your market identity, setting your product apart and leaving a lasting impact. It’s more than just a logo—it’s about building brand trust, fostering customer loyalty, and establishing market leadership. Learn more
03 End-to-End Design and Development
What clients are saying about soystudio
“From Struggles to 7 Figures in Just 3 Years”
- Judith @LA , CA
“How SoyStudio Helped Me Take My Etsy Business to the Next Level”
- Emma @Anaheim , CA
Meet the Founders
Jinup Son
Founder | CEO | Amazon FBA Strategy Consultant
Jinup Son, founder of SoyStudio in Los Angeles, is a visionary designer and marketer with a career shaped by excellence. Starting at BMW Designworks USA, he founded SoyStudio in 2010. Jinup’s approach is simple—he designs for success by eliminating failure. With a portfolio featuring clients like BMW, Seiko Epson, HP, and Sennheiser, JBL his expertise lies in creating market-winning products. His leadership drives SoyStudio’s mission to turn visions into market-ready, fail-proof products.
Jeff Son
Co-Founder | Director at Soystudio Seoul
Jeff Son, co-founder of SoyStudio in Seoul, Korea, began his design career as an exterior designer at Hyundai-Kia Motors. With strong skills in design, branding, and product development, he drives SoyStudio's vision and leads the Seoul studio. Jeff's experience includes working with major clients like P&G, Powerade, Toshiba, and Vanke. He leverages his extensive manufacturing networks in China, Vietnam, and South Korea to manage diverse projects, from corporate to startups, ensuring each one is built for market success.
Who Thrives with soystudio?
