Turning Your Vision into Market-Ready Products with Fail-Proof Product Design and Branding

SoyStudio is a leading product design, branding, and development firm that transforms bold visions into market-ready products designed to win.

We specialize in creating fail-proof products that stand out and thrive in competitive markets.

Learn more about our product design and branding services

  • In 2010, Jinup Son founded SoyStudio, bringing years of expertise in product design, branding, and product development for top-tier clients like BMW, Seiko Epson, Simplehuman, HP, and Sennheiser. The journey was challenging—each project had its own hurdles, and failure was a constant companion. But with every setback came valuable lessons. After over a decade of innovation and adapting to diverse client demands, SoyStudio honed its ability to anticipate and eliminate failure through strategic solutions.

    Today, SoyStudio uses this hard-earned expertise to help entrepreneurs and startups thrive. We specialize in turning visions into market-ready products by offering a full range of services, from product design and branding to product development and product strategy & growth. Every product we create is built to succeed from the start, ensuring market success.

Our Work


At SoyStudio, our work is built on years of experience in design, branding, and product development. We believe that success comes from overcoming challenges, and we’ve transformed obstacles into lasting, innovative solutions that drive market-ready products and brand growth.

The Brands We’ve Worked With


Logos of brands SoyStudio has worked with, including BMW, Epson, P&G, Sennheiser, Toshiba, JBL, Powerade, Panasonic, and others.

Three proven ways we can help YOU


01 Product Strategy & Growth

We craft product strategies that define your product’s unique selling points (USPs) and position it for success in both online and offline markets. Our expertise includes developing strategic roadmaps for future growth, ensuring your product stands out and scales effectively. Learn more

02 Branding

Branding shapes your market identity, setting your product apart and leaving a lasting impact. It’s more than just a logo—it’s about building brand trust, fostering customer loyalty, and establishing market leadership. Learn more

03 End-to-End Design and Development

We guide your product from concept to completion, focusing on standout design, problem-solving, and seamless production. Every step is covered to ensure your product thrives in the market, driving success and profitability. Learn more

What clients are saying about soystudio


Before teaming up with SoyStudio, I was struggling to turn my product ideas into reality and get my business off the ground. Despite multiple attempts, I couldn’t figure out what was holding me back. When I first connected with SoyStudio, they quickly pinpointed the flaws in my product design and development strategy—issues I knew existed somewhere but couldn’t precisely identify. See more

“From Struggles to 7 Figures in Just 3 Years”

- Judith @LA , CA

Starting out as an Etsy seller, I was determined to create a unique product all on my own. But as I got deeper into the process, I realized how overwhelming it was—balancing production, marketing, and coming up with new ideas. That’s when I stumbled upon SoyStudio. I reached out, a bit unsure of what to expect, but right from the start, they got where I was coming from. They suggested See more

“How SoyStudio Helped Me Take My Etsy Business to the Next Level”

- Emma @Anaheim , CA

Meet the Founders


Jinup Son, founder and visionary designer at SoyStudio, expert in product design, branding, and product development.

Jinup Son

Co- Founder | Director at Soystudio LA

Jinup Son, founder of SoyStudio, is a visionary designer with a career shaped by excellence. Starting at BMW Designworks, he founded SoyStudio in 2010. Jinup’s approach is simple—he designs for success by eliminating failure. With a portfolio featuring clients like BMW, Seiko Epson, HP, and Sennheiser, JBL his expertise lies in creating market-winning products. His leadership drives SoyStudio’s mission to turn visions into market-ready, fail-proof products.

Jeff Son, co-founder of SoyStudio and expert in product design, branding, and product development.

Jeff Son

Co-Founder | Director at Soystudio Seoul

Jeff Son, co-founder of SoyStudio, began his design career as an exterior designer at Hyundai-Kia Motors. With strong skills in design, branding, and product development, he drives SoyStudio's vision and leads the Seoul studio. Jeff's experience includes working with major clients like P&G, Powerade, Toshiba, and Vanke. He leverages his extensive manufacturing networks in China, Vietnam, and South Korea to manage diverse projects, from corporate to startups, ensuring each one is built for market success.

Who Thrives with soystudio?


Have a bold vision but unsure how to bring it to life?

Need expert guidance through the product development process?

Want to build a brand that makes a lasting impact on customers and investors?

Subscribe to begin!