Turning Your Vision into Market-Ready Products with Fail-Proof Product Design and Branding
SoyStudio is a leading product design, branding, and development firm that transforms bold visions into market-ready products designed to win.
We specialize in creating fail-proof products that stand out and thrive in competitive markets.
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In 2010, Jinup Son founded SoyStudio, bringing years of expertise in product design, branding, and product development for top-tier clients like BMW, Seiko Epson, Simplehuman, HP, and Sennheiser. The journey was challenging—each project had its own hurdles, and failure was a constant companion. But with every setback came valuable lessons. After over a decade of innovation and adapting to diverse client demands, SoyStudio honed its ability to anticipate and eliminate failure through strategic solutions.
Today, SoyStudio uses this hard-earned expertise to help entrepreneurs and startups thrive. We specialize in turning visions into market-ready products by offering a full range of services, from product design and branding to product development and product strategy & growth. Every product we create is built to succeed from the start, ensuring market success.
Our Work
At SoyStudio, our work is built on years of experience in design, branding, and product development. We believe that success comes from overcoming challenges, and we’ve transformed obstacles into lasting, innovative solutions that drive market-ready products and brand growth.
The Brands We’ve Worked With
Three proven ways we can help YOU
01 Product Strategy & Growth
We craft product strategies that define your product’s unique selling points (USPs) and position it for success in both online and offline markets. Our expertise includes developing strategic roadmaps for future growth, ensuring your product stands out and scales effectively. Learn more
02 Branding
Branding shapes your market identity, setting your product apart and leaving a lasting impact. It’s more than just a logo—it’s about building brand trust, fostering customer loyalty, and establishing market leadership. Learn more
03 End-to-End Design and Development
What clients are saying about soystudio