Turning Your Vision into Market-Ready Products with Fail-Proof Product Design and Branding
SoyStudio is a leading product marketing, branding, and development firm with offices in Los Angeles, Seoul and Tokyo. We transform bold visions into market-ready products built to win.
We specialize in creating fail-proof products that stand out and thrive in competitive markets.
-
In 2010, Jinup Son founded SoyStudio, bringing years of expertise in product design, branding, and product development for top-tier clients like BMW, Seiko Epson, Simplehuman, HP, and Sennheiser. The journey was challenging—each project had its own hurdles, and failure was a constant companion. But with every setback came valuable lessons. After over a decade of innovation and adapting to diverse client demands, SoyStudio honed its ability to anticipate and eliminate failure through strategic solutions.
Today, SoyStudio uses this hard-earned expertise to help entrepreneurs and startups thrive. We specialize in turning visions into market-ready products by offering a full range of services, from product design and branding to product development and product strategy & growth. Every product we create is built to succeed from the start, ensuring market success.
Our Work
At SoyStudio, our work is built on years of experience in design, branding, and product development. We believe that success comes from overcoming challenges, and we’ve transformed obstacles into lasting, innovative solutions that drive market-ready products and brand growth.
The Brands We’ve Worked With
Three proven ways we can help YOU
01 Product Strategy & Growth
We craft product strategies that define your product’s unique selling points (USPs) and position it for success in both online and offline markets. Our expertise includes developing strategic roadmaps for future growth, ensuring your product stands out and scales effectively. Learn more
02 Branding
Branding shapes your market identity, setting your product apart and leaving a lasting impact. It’s more than just a logo—it’s about building brand trust, fostering customer loyalty, and establishing market leadership. Learn more
03 End-to-End Design and Development
What clients are saying about soystudio
“From Struggles to 7 Figures in Just 3 Years”
- Judith @LA , CA
“How SoyStudio Helped Me Take My Etsy Business to the Next Level”
- Emma @Anaheim , CA
Meet the Founders
Jinup Son
Founder | CEO | Amazon FBA Strategy Consultant
Jinup Son, founder of SoyStudio in Los Angeles, is a visionary designer and marketer with a career shaped by excellence. Starting at BMW Designworks USA, he founded SoyStudio in 2010. Jinup’s approach is simple—he designs for success by eliminating failure. With a portfolio featuring clients like BMW, Seiko Epson, HP, and Sennheiser, JBL his expertise lies in creating market-winning products. His leadership drives SoyStudio’s mission to turn visions into market-ready, fail-proof products.
Jeff Son
Co-Founder | Director at Soystudio Seoul
Jeff Son, co-founder of SoyStudio in Seoul, Korea, began his design career as an exterior designer at Hyundai-Kia Motors. With strong skills in design, branding, and product development, he drives SoyStudio's vision and leads the Seoul studio. Jeff's experience includes working with major clients like P&G, Powerade, Toshiba, and Vanke. He leverages his extensive manufacturing networks in China, Vietnam, and South Korea to manage diverse projects, from corporate to startups, ensuring each one is built for market success.
Who Thrives with soystudio?