"What's Your Story?" – Why Every Great Brand Needs One

Sep 29

“Can you design a logo and product for me?” I hear this question a lot. And sure, I could just jump in and make something visually appealing. But here’s the deal: visuals mean nothing without a story.

So, I always ask, “What’s your story?”
Most of the time, I get the same response: “I just want to sell as much as possible.”
And here’s where I push back: “Then go hire someone else.”

Because without a story, it’s just a product. If you want a brand that sticks? You need a story that resonates. And that story? It’s gotta come from you. No shortcuts. No copying competitors.

How to Build Your Story: Solve the Problem You’ve Lived

Your story starts with the problems you’ve faced and solved in your own life. Your brand’s foundation should be based on that. People don’t buy products—they buy the solutions to problems they’ve had themselves. That’s the connection.

Actionable Tip:
List out the top 3 struggles you’ve faced and conquered. Then, ask yourself: How does your product solve that same pain for others? That’s where your story starts.

Share What Moves You and Build a Tribe

Here’s a little secret: people connect through shared experiences. Got a moment in your life that hit you deep? Share it. There are others out there who’ve felt the same, and when you create that bond, you’re building more than a customer base—you’re building a tribe.

Actionable Tip:
Take one of your most impactful experiences and weave it into your brand’s message. Use that story to attract people who’ve walked the same path. That’s how you create loyal followers.

Own Your Expertise and Make It Part of Your Story

Your story isn’t just emotional; it’s practical. People are drawn to brands that know what they’re doing. What are you the best at? That’s your expertise, and it needs to shine through your story. People don’t just want a product—they want to know they’re getting it from a pro.

Actionable Tip:
Ask yourself: What’s your strongest skill? Make that the cornerstone of your story. Show how your expertise solves real problems, and your audience will trust you more.

Focus on the Details: Little Things That Make People Say "Aha!"

Here’s something that separates the great brands from the mediocre ones: attention to detail. What small, overlooked detail about your product or service will make customers go, “Wow, they really get it”? It’s these little touches that elevate your brand and keep people coming back.

Actionable Tip:
Look at your product or service. What’s the tiny, often-overlooked detail that improves the customer experience? Put that into your story. People appreciate the little things.

Bottom Line: Your Story is Your Brand

Your brand is more than just a product or a logo. It’s the culmination of your experiences, your expertise, and the details that others might miss. Share your story authentically, and you won’t just attract customers—you’ll build a movement.

Actionable Tip:
Start refining your story today. Look at your past experiences, build your tribe, and use your expertise to lead. Your story is your strongest asset.

SoyStudio

Jinup Son