In 2012, Epson announced that it was entering the sports wearable market with the newest GPS technology. The Epson’s biggest challenge to making a successful entrance to the market was to overcome Epson’s overall brand image as a premium printer manufacturer.
This particular project aimed to create a new design language for Epson’s first generation sports wearable with focus on durability and functionality along with recreating Epson’s premium brand image.
Services: Ethnographic Research, Trend/Market Research, Concept Development
EPSON SF-710S
